By the 1960’s after the demise of the studio system and the rise of television, the commercial success of films was diminished and a new generation of young filmmakers came to prominence in the United States. The New Hollywood era was American cinema reborn lead by a group of film students with a passion for filmmaking and the desire to challenge the stagnant status quo. In an attempt to capture a new audience which found a connection to the "art films" of Europe, the studios allowed them to make their films with relatively little studio control .